We are proud and delighted to announce that the judges at the prestigious Daily Mail UK Property Awards have awarded the Estate Agency Marketing Award to James Pendleton Estate Agents. James Pendleton was the only Agency in the UK awarded the coveted 5 Stars.

A recognition of the success of the We Live Here consumer-facing campaign (featuring large format outdoor and press advertising), a new website, and an innovative multi-office marketing offering that finds a way around the usual (and detrimental) inter-office competition, the Daily Mail award is being seen at James Pendleton as a step towards greater success and an even stronger offering, rather than an end in itself.

Lee James Pendleton, Managing Director, said of the award:

“We’re thrilled to have won. These things don’t happen by accident, and a lot of people have put a lot of work into ensuring that our clients instructions are represented to consumers in the most engaging way possible. Our approach to marketing ensures that those looking to sell or rent get their property noticed, and that those looking to move home are presented with the choice that’s right for their specific needs, rather than just bombarded.

“Most importantly of all, our marketing this last year has focused on the We Live Here proposition, in an attempt to convey to homeowners and home-seekers alike that all of our agents live locally to their branches, and that those who are proud to live locally are most likely to provide a real value-added service.”

In the last 9 months, We Live Here has run across all communications from James Pendleton, from Above-The-Line Advertising to store-frontage and from the Website to the 10,000 Umbrellas being distributed in the local area. This integrated approach to consistent marketing communications was what really stood James Pendleton out from the crowd, and played a pivotal role in bringing the judges to their decision.